10 Web Rules for Small Business Websites

Dibawah ini adalah “10 Web Rules for Small Business Websites” dipadukan dengan website checklist dari Mr G Murray, http://websiteblueprint.com yaitu :

Web Rule #1: Keep it Simple
The design and layout of our website is clean, simple, and professional.

Web Rule #2: Don’t Go Alone

Web Rule #3: Think Like Them
Our website content/copy is written in a conversational tone. The Internet is a one-on-one medium. Don’t let your website feel too stiff and impersonal.

Web Rule #4: Get Clicked
Every page of our website is Google-friendly. This means that each page title and page description is unique and contains the correct number of characters (up to 70 for page titles and 160 for page descriptions).

Web Rule #5: Build Relationships
We’re using a professional email marketing service to generate new web leads and build rapport with visitors (we use Aweber.com). Your email signup form (or a link to your form) should be visible with a call-to-action on every page of your website.

Web Rule #6: Promote Your Site
Our web address is promoted everywhere we advertise and on every piece of stationary and sales literature. We are utilizing at least one type of social media to promote our business and website (such as
Facebook, LinkedIn, Twitter, or YouTube). More social media = more exposure. Our contact information is at the bottom of every page. Include your physical address for extra SEO benefits.

Web Rule #7: Keep it Fresh
We have a blog as part of our website that we utilize to share company news and helpful tips. We create new posts twice per month (these can be emailed automatically with Aweber).

Web Rule #8: Test Drive
Our navigation makes it easy to find what visitors are looking for. Test it. Have the most Internet-challenged person you know go to your site and locate certain pages/information.

Web Rule #9: Analyze
We have signed up for a free Google account and utilize the following free Google tools: Analytics (web stats), Feedburner (to distribute blog posts via RSS and email), Webmaster Tools (several benefits), and the Local Business Center (puts your business on Google maps).

Web Rule #10: Keep Learning

Sengaja saya tidak menerjemahkannya langsung ke bahasa indonesia, karena setiap orang mempunyai interprestasi yang berbeda2 dalam memahami kata2 tsb.